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WOULDN’T IT BE GREAT…

if buyers and sellers created more value together based on trust?

The result: for vendors an increased win rate, higher margins and better retention. For customers: far greater outcomes tapping into the full range of their suppliers’ capabilities. 

Taken together this builds a powerful ecosystem of value with bigger ambitions about what can be achieved.   Openness, honesty and transparency replace transactional behaviours that lead to conflicting interests and confrontation.

Mutual Value’s purpose is to support its clients in the transition to this way of engaging suppliers, customers and partners. The key is to focus on trust-based relationships, and we have consultancy, training, coaching and a toolkit to help our clients move towards this new, much more ambitious engagement model.

Download our white paper on Mutual Value now!

Why Mutual Value?
What do we do?

HOW MUTUAL VALUE CAN MAKE ECOSYSTEMS WORK

Ecosystem thinking is taking root in business, driven by the ability of technology to connect customers, suppliers, partners and other bodies in a way that allows co-creation of solutions, new interdependencies and – if done well – more rapid innovation. 

However, as with so many technology-driven trends, success depends on the people who use it and this is where things can go wrong. 

IT TAKES COURAGE TO WIN-WIN

Is Mutual Value just about being customer-focused? No: it’s much more, and one of the key attributes required is courage. Here’s why…

HOW TO CO-CREATE A GREAT COMMERCIAL RELATIONSHIP

“Who’s responsible?”

That’s a key question in most commercial relationships. And this isn’t just about when things go wrong. Sometimes it’s when things just didn’t go as they were meant to – and the fundamental issue was that the focus was on the transaction, not the relationship.

That’s why we’ve developed the Mutual Value Relationship Agreement.

WHO ARE WE?

The two founders of Mutual Value come from totally different backgrounds. One built his career in technology sales, then switched to becoming a leader in professional training and development.

The other started life as an on-air BBC reporter before building several businesses in the communications arena, helping many organisations and their leaders with their storytelling.

WHAT'S HAPPENING?

Rethink and Reset: a weekly series of web seminars to help you thrive and grow when we emerge into a New Normal

Last week we looked at Infrastructure in the New Normal with a distinguished panel. 

BREAKING THE BARRIERS TO ACHIEVE MUTUAL VALUE

What do you think are the barriers to building relationships of Mutual Value? Here is a video interview featuring Stuart Maister and Kevin Vaughan-Smith that sets out our thinking in this area. It was produced when we first got together so please ignore the references at the start.

WHAT THEY SAY ABOUT US..

We’ve worked with leaders across many sectors and countries. Here’s what some have said about us recently…

Kevin has a wealth of experience in BD and leadership and leverages that knowledge to challenge those around him to aspire to achieve more. Kevin is intrinsically commercial, whilst working with a strong commitment to ensuring that relationships are based on mutual benefit, thinking win/win. I confidently recommend Kevin as a coach and as a commercial leader.
Juliet Shaw, Director

Forensic Advisory Assurance, EY

Stuart worked closely with our leadership team, ran a challenging and provocative workshop and brought real insights, experience and ideas to the table. He helped us create a simple, powerful narrative around a few big ideas that cut through complexity. Stuart’s mix of journalism, insight and production experience means he can work with our most senior leaders … across the Firm.”
Karim Emara, CMO

Arup

“Stuart was acting as a moderator, but he was also a catalyst. He was able to distil the issues and make people focus on the aspects which really matter. …He was drawing out of people what was really essential to be able to move forward …we managed to fairly smoothly move into a process where we were aligned.. and we managed to find something to inspire us…”
Stefan Krummek, Principal

TFP Farrells, Asia

Get In Touch

+ 44 203 769 7025

INFO@MUTUAL-VALUE.COM

CONTACT US

We would love to hear from you, so please do get in touch with us to see whether or not we can help you.