By Kevin Vaughan-Smith, Joint MD Mutual Value What the new normal will look like isn’t clear yet, but the broad discussions we have had as a result of our recent seminar series it’s become clear that many of us won’t go back to the transactional thinking that has been...
What is the biggest asset in your organisation? It may be something called Relationship Capital, but this is also the thing which is least visible to leadership and the most poorly managed or measured. When re-emerge into the New Normal, this will be one of key...
We delivered this web seminar for those who see this COVID-19 period as an opportunity to pivot towards stronger, more valuable key account relationships in business to business or business to government companies. It’s called Selling in the New Normal and lasts...
By Stuart Maister, Joint MD Mutual Value 3 thoughts emerge for me from our 2 web seminars looking at how to decide where to invest relationship capital and what to do about it, so that you emerge in a strong position when we return to the New Normal. 1. Irony. A...
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