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Kevin Vaughan-Smith

Joint Managing Director, Mutual Value Ltd.

Very often, businesses know they have a problem with the performance of their sales team, and decide they need training.  And very often they end up buying the wrong training and not spending enough on it.  If you understand the real issue, and the value fixing it can create, your business might select a better solution and make the right level of investment which in our experience should generate at least £20 for every £1 spent.

In this video Kevin identifies 4 KPIR’s (Key Performance Indicators of Relationship) and how they create ROR for you business.