By Stuart Maister and Kevin Vaughan-Smith, Joint MDs of Mutual Value Pre-COVID every organisation talked about being agile, responsive, innovative, consultative, transformative, purpose-led, aligned with a vision and driven by values. Yet most failed to hit the...
Will we go back to the old ways of doing business or recognise that the new normal is actually an opportunity for leadership to leverage collaboration and deliver greater results.
How to calculate your Return on Relationship – the key metric which will drive your success. A web seminar.
What is the biggest asset in your organisation? It may be something called Relationship Capital, but this is also the thing which is least visible to leadership and the most poorly managed or measured. When re-emerge into the New Normal, this will be one of key...
We delivered this web seminar for those who see this COVID-19 period as an opportunity to pivot towards stronger, more valuable key account relationships in business to business or business to government companies. It's called Selling in the New Normal and lasts 45...
By Stuart Maister, Joint MD Mutual Value 3 thoughts emerge for me from our 2 web seminars looking at how to decide where to invest relationship capital and what to do about it, so that you emerge in a strong position when we return to the New Normal. 1. Irony. A...
Is your Vision driving your actions during this crisis, or is the crisis driving your behaviour? How can you use Values and Purpose to guide your decisions? Are you building trust or damaging it? Most importantly, what will your ecosystem of customers, employees,...
How often have you heard from Clients that you were brilliant, but in a close fought contest you just came second and you lost on price?
In this video Kevin explores the reality behind Clients selection criteria, and why this should make us think differently about how we choose to behave.
They are buying my expertise aren’t they? In a world where technical ability and expertise can be found so easily on the web and from software, the thing that will be most valuable to a Client is our ability to build broad understanding of their business and the value they are trying to create. Our focus has to switch to building these kind of relationships.
Transformation is the wrong word to use to drive change. We believe the focus should be on PEP – Permanent Evolution at Pace. Here’s 2 minutes on why that’s the case and how it impacts commercial relationships.
Many Clients have a budget, but this may or may not be rooted in a well articulated business case. In this video Kevin talks about the Mutual Value approach to discussing the topic with a Client. By both parties understanding the business case they have clarity about how they can contribute to it, or indeed whether they agree with it.
Do we know what the Client actually means when they say what they want?
This briefing looks at how to be really inquisitive in such situations. Kevin provides a brilliant and simple way to get to the truth, and help the Client consider more carefully what they really want, while ensuring both sides share the same definition of what this actually means.
We bid to achieve a certain margin – why are we so often disappointed by what we achieve?
Kevin explores how operating within a transactional world, but wanting to do great work and please Clients, can often lead to us delivering lower margins than we should, and we deserve, and points to an alternative approach.
Traditional sales techniques don’t work in a modern world – perhaps its time to move on.
In this video Kevin talks about how the old paradigm is dying. People will no longer put up with being sold at and demand much more from their long term suppliers. Ultimately they wish to move to a relationship build on trust and Mutual Value.
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