Salesforce CEO Marc Benioff recently said in a keynote:
How do you reconcile this imperative with the need to grow profitably? We believe strongly that the two go hand in hand, not just because of the wider issue of having a clear purpose, but also because customers choose partners who demonstrate consistent trustworthy behaviours.
We put together some thoughts on this with our partners Introhive. You can read and download the paper setting out these ideas below. Do get in touch if these ideas resonate.