WOULDN’T IT BE GREAT…
if buyers and sellers created more value together based on trust?
The result: for vendors an increased win rate, higher margins and better retention. For customers: far greater outcomes tapping into the full range of their suppliers’ capabilities.
Taken together this builds a powerful ecosystem of value with bigger ambitions about what can be achieved. Openness, honesty and transparency replace transactional behaviours that lead to conflicting interests and confrontation.
Mutual Value’s purpose is to support its clients in the transition to this way of engaging suppliers, customers and partners. The key is to focus on trust-based relationships, and we have consultancy, training, coaching and a toolkit to help our clients move towards this new, much more ambitious engagement model.
Ecosystem thinking is taking root in business, driven by the ability of technology to connect customers, suppliers, partners and other bodies in a way that allows co-creation of solutions, new interdependencies and – if done well – more rapid innovation.
However, as with so many technology-driven trends, success depends on the people who use it and this is where things can go wrong.
That’s a key question in most commercial relationships. And this isn’t just about when things go wrong. Sometimes it’s when things just didn’t go as they were meant to – and the fundamental issue was that the focus was on the transaction, not the relationship.
That’s why we’ve developed the Mutual Value Relationship Agreement.
WHO ARE WE?
The other started life as an on-air BBC reporter before building several businesses in the communications arena, helping many organisations and their leaders with their storytelling.
Rethink and Reset: a weekly series of web seminars to help you thrive and grow when we emerge into a New Normal
Last week we looked at Infrastructure in the New Normal with a distinguished panel.
WHAT THEY SAY ABOUT US..
We’ve worked with leaders across many sectors and countries. Here’s what some have said about us recently…
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MUTUAL VALUE HELPS YOU BUILD TRUST.
Let's have an open conversation about the value this can bring to your organisation. Contact firstname.lastname@example.org to arrange a free video call with Stuart Maister or Kevin Vaughan-Smith.