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We delivered this web seminar for those who see this COVID-19 period as an opportunity to pivot towards stronger, more valuable key account relationships in business to business or business to government companies. It’s called Selling in the New Normal and lasts 45 minutes.

At some stage we will reach an inflection point in which we and our clients switch from dealing with a crisis to thinking about the re-emergence.

Is that just about going back to the point where we say: ‘now, where were we’?

We think the answer is no. In this programme we shared a process and models which look at how you can change the conversation with strategic clients to be more ambitious about what you can achieve together. This is about internal alignment and a different approach to client engagement that reflects the way we think the world will have changed.

This is a chance to take just 45 minutes to hear our ideas and the experiences of those who joined in. Our sessions are seminars, not presentations.

Selling in the New Normal

This is the third of a series of discussions we’re calling: ‘Rethink and Reset: growing and thriving in the New Normal’ – a chance to think about what will have changed when we re-emerge and how this impacts what you do now. They’re led by the leaders of Mutual Value, Kevin Vaughan-Smith and Stuart Maister.

The first looked at ‘Living your Vision’ – and can be accessed here.

The second looked at ‘Where and how to invest Relationship Capital’ – and can be accessed here.